PROFESSIONAL EXPERIENCE

Managing Editor             2022 – Present

CHIME’s Digital Health Insights Remote

  • Own end-to-end content strategy, editorial calendar, and production operations for a B2B publication serving C-suite executives (CIOs, CISOs) across hospital systems, health IT companies, and digital health startups, covering cybersecurity, cloud, AI, interoperability, and enterprise technology

  • Drove 30% year-over-year organic traffic growth through SEO-informed content strategy, keyword targeting, and topic clustering optimized for high-value B2B decision-maker audiences

  • Built and scaled email newsletter with engagement metrics 2x industry benchmarks (6% average CTR), converting readers to event registrations, resource downloads, and qualified leads

  • Implemented AI-assisted editorial workflows (Claude, ChatGPT, SEMrush AI) that increased content production velocity while maintaining rigorous editorial quality standards and fact-checking protocols

  • Designed content performance dashboards and reporting frameworks providing visibility into organic traffic, SEO rankings, lead conversion, and content ROI, reporting to marketing, product, and business development teams

  • Established editorial standards, brand voice guidelines, and quality frameworks adopted across editorial and marketing teams, ensuring consistency across all published content assets

  • Manage a stable of 7 freelance writers, providing structured editorial feedback, enforcing quality standards, and coaching contributors to internalize brand voice and editorial guidelines

Senior Copywriter      2020 – 2022

Movéo (B2B Marketing Agency) Chicago, IL

  • Led content strategy and execution for healthcare technology and B2B SaaS clients, creating multi-channel content programs tied to measurable pipeline and revenue outcomes

  • Created SEO-optimized blog content, whitepapers, ebooks, email campaigns, case studies, and thought leadership that drove 25–40% increases in conversion rates and supported client pipeline development

  • Developed brand voice guidelines, messaging frameworks, and content playbooks for B2B clients, ensuring consistency across web, social, email, and paid channels

  • Conducted SME interviews with executives, product leaders, and clinicians to develop technical thought leadership positioning clients as credible industry authorities

  • Partnered with product marketing, analytics, design, and demand generation teams to develop data-informed content approaches and track performance against pipeline goals

  • Managed two junior in-house writers, providing mentorship, editorial feedback, and professional development alongside day-to-day content production oversight

Copywriter 2015 – 2019

One Medical Group San Francisco, CA

  • Developed B2B content strategy for a technology-enabled primary care platform, creating educational and marketing materials that connected complex platform capabilities with enterprise buyer needs across the U.S.

  • Wrote long-form thought leadership, product marketing content, technical explainers, and conversion-focused landing pages that supported sales enablement and demand generation goals

  • Built lifecycle email programs and partner enablement content that increased enterprise stakeholder engagement and platform adoption

  • Collaborated cross-functionally with clinical, product, and engineering teams to ensure technical accuracy while maintaining narrative clarity and audience relevance

Freelance Content Writer & Strategist 2019 – Present

B2B Technology & Healthcare Clients Remote

  • Produce full-funnel B2B content including whitepapers, case studies, ebooks, landing pages, executive summaries, and blog series for clients including Wolters Kluwer, Greenway Health, Cogniva, and Mede Analytics

  • Ghostwrite thought leadership articles and executive bylines for C-suite leaders, translating technical expertise and strategic vision into compelling narratives for industry publications

  • Lead SME interviews and translate complex technical and regulatory concepts into clear, credible narratives for senior decision-maker audiences

EDUCATION

Bachelor of Arts, English & Creative Writing Columbia University, NYC